T-Mobile
T-mobile is an industry leader in not only coverage but in protecting their customers. Scam Shield is your ultimate control center with T-Mobile’s advanced anti-scam features like Scam Likely, Scam Block, and Caller ID.
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T-mobile is an industry leader in not only coverage but in protecting their customers. Scam Shield is your ultimate control center with T-Mobile’s advanced anti-scam features like Scam Likely, Scam Block, and Caller ID.
Get StartedMy team and I collaborated extensively with teams at T-Mobile and First Orion to design the Name ID and Enhanced Caller Information (ECI) products. My role evolved into spearheading the design of the Scam Shield native applications, a key feature in the anti-scam national rollout.
Originally, my role was envisioned as simply creating appealing designs. However, it evolved into something much more impactful: building trust and forging relationships with diverse stakeholders to advance various projects. My work ranged from enhancing the Name ID service to developing innovative dialer concepts, and notably, crafting the designs for the Scam Shield product. Each initiative brought its unique set of challenges, defying any standard approach to project development.
What remained constant in my approach was a keen awareness of my cognitive biases as a designer. Recognizing these biases allowed me to tailor my communication and designs to meet the varied needs of different groups, facilitating progress and understanding. This mindset was not just about designing aesthetically pleasing products but about ensuring that each design decision advanced the project's objectives and resonated with all involved parties
The goal seemed straightforward: support internal and external teams to launch a product rapidly while maintaining high quality. For me, this was an excellent opportunity to balance differing perspectives and simultaneously develop two business cases. First Orion prioritized a swift market entry, whereas T-Mobile emphasized maintaining brand standards and enhancing customer services.
My approach centered on applying iterative design principles. This meant accepting that not everything would be perfect at each launch, but maintaining a curious mindset to evolve features based on user feedback from previous versions. Crucial to this process was leveraging advanced collaboration tools and systems thinking, ensuring each product was compatible with multiple operating systems and flexible enough to align with various brands under the T-Mobile umbrella. This strategy not only expedited the development process but also upheld the quality and brand integrity essential to T-Mobile
